Friday, 13 January 2017

Digital sector to cross Rs 20,000 crore mark by 2020

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The Indian digital sector is expected to cross the Rs 20,000-crore mark by 2020 from Rs 8,490 crore at present, largely led by OTT and digital advertising. "The Indian digital sector is on the cusp of a strong phase of growth. With mobile penetration in excess of 100 percent and traditional internet and TV subscription services below world average, the Indian digital media market provides a unique opportunity. 

The sector is poised to witness the entrance of newly acquired internet users with internet using population expected to reach approximately 746 million by 2020 and a large number of consumers expected to get introduced to using digital platforms.

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