Diwali sale: Flipkart & Amazon in a war of words

Post the mega festive sales last week, e-commerce giants Amazon and Flipkart are at war again. This time, it is war of words on who performed better. Duringthe five-day ‘Big Billion Sales’ run by Flipkart, the company reported 15.5 million units sold. This was slightly ahead of 15 million sold by Amazon during its five-day-long ‘Great Indian Festival’. 

 

While the numbers already indicate that Flipkart fared better than the US-headquartered rival, it went a notch ahead, by taking a jibe at Amazon by saying the numbers didn’t come by selling memberships or small ticket items such as ‘hing, churan or besan’. In response to which Amazon has stated that this (selling of small ticket items) marks a fundamental shift in the way purchases were happening online. Amazon was also selling consumables and grocery items during its Great Indian Festival sale. "We are very excited that customers all across India trust us to buy everything from their spices to home appliances to clothes to upgrading their mobile to jewellery. 

 

Flipkart said that 99 percent of their units sold were above Rs 200 selling price and 95 percent above Rs 300 selling price. On the other hand, the pricing of grocery items, such as hing, churan or besan are broadly expected to be in the sub Rs 100 domain. Snapdeal, however, chose to remain silent on the e-commerce numbers war. It reported about 11 million units sold in last week’s sale.

 

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