Size of modern retail in India in the top six retail markets is set to double and reach Rs 1,718 billion by 2019. Modern retail channel is projected to reach Rs 1,718 billion by 2019 in the top six retail markets of the country from Rs 871 billion at present. The potential for modern retail can be unlocked sooner by adopting omni-channel strategies, where brands would deploy offline and online stores to service the consumer in exactly the way he demands. Largely driven by online retailing, the penetration of modern retail will also witness a substantial increase, from the current 19 per cent to 24 per cent in the next three years.
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Size of modern retail in India in the top six retail markets is set to double and reach Rs 1,718 billion by 2019. Modern retail channel is projected to reach Rs 1,718 billion by 2019 in the top six retail markets of the country from Rs 871 billion at present. The potential for modern retail can be unlocked sooner by adopting omni-channel strategies, where brands would deploy offline and online stores to service the consumer in exactly the way he demands. Largely driven by online retailing, the penetration of modern retail will also witness a substantial increase, from the current 19 per cent to 24 per cent in the next three years.
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