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Demonetisation has taken a toll on consumer durable industry. The impact of demonetisation has been higher in the month of December. However, demand in select regions is down 50 percent. Rise in commodity prices is also likely to impact the business. Voltas is seeing a slowdown in AC business in both rural and urban areas. However, offered a lot of discounts and schemes to customers.
Demonetisation has taken a toll on consumer durable industry. The impact of demonetisation has been higher in the month of December. However, demand in select regions is down 50 percent. Rise in commodity prices is also likely to impact the business. Voltas is seeing a slowdown in AC business in both rural and urban areas. However, offered a lot of discounts and schemes to customers.
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