World's largest food retailer Nestle has struck a partnership with China's e-commerce giant Alibaba to boost its online sales by tapping the country's increasingly digital consumption patterns. Under the new initiative, Nestle will launch campaign with its diverse products, spanning 30 brands from coffee to baby formula in Alibaba platforms such as Tmall.
"Our partnership with Alibaba is all about the consumer. What is so exciting about China as a market is not only its size or population, but that Chinese consumers are a step ahead of consumers in other markets in the digital way they consume," Wan Ling Martello, executive vice president with Nestle overseeing the Asian, Oceanian and African markets, was quoted as saying by state-run Xinhua news agency.
China is the right place to start Nestle's next 150-year growth story as Chinese consumers have a more developed understanding and are quicker to adopt new consumption technologies than their global peers and have great passion for innovation, she said.
China's consumption pattern and manner have evolved fast and consumption is becoming increasingly digital with more young consumers choosing to shop online, Zhang Yong, Alibaba CEO said.
World's largest food retailer Nestle has struck a partnership with China's e-commerce giant Alibaba to boost its online sales by tapping the country's increasingly digital consumption patterns. Under the new initiative, Nestle will launch campaign with its diverse products, spanning 30 brands from coffee to baby formula in Alibaba platforms such as Tmall.
"Our partnership with Alibaba is all about the consumer. What is so exciting about China as a market is not only its size or population, but that Chinese consumers are a step ahead of consumers in other markets in the digital way they consume," Wan Ling Martello, executive vice president with Nestle overseeing the Asian, Oceanian and African markets, was quoted as saying by state-run Xinhua news agency.
China is the right place to start Nestle's next 150-year growth story as Chinese consumers have a more developed understanding and are quicker to adopt new consumption technologies than their global peers and have great passion for innovation, she said.
China's consumption pattern and manner have evolved fast and consumption is becoming increasingly digital with more young consumers choosing to shop online, Zhang Yong, Alibaba CEO said.
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