Marriott topples Taj Group to become Top brand post merger

The US-based hotel chain Marriott International has become the largest hospitality operator in the country with 18,000 rooms which translates into more than 11 per cent in the domestic market, following its acquisition of Starwood Hotels & Resorts globally today. 

 

With this acquisition, the Taj Group, with over 14,000 rooms, has slipped to second slot. Prior to the merger, Marriott was the fourth largest hotel brand in the country while Starwood was the fifth. The combined group has 15 brands, including the most premium Ritz-Carlton of Starwood and W of Marriott which is coming up in Goa, and 79 operational properties across 19 cities. 

 

The group, which follow an asset light model with managed properties, will be opening 80 more properties in 34 cities over the next four years. 

 

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