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Idea Cellular on Monday forayed into digital services with 'Digital Idea' and launched three new mobile apps -- Idea Music Lounge, Idea Movie Club and Idea Game Spark. These digital content applications will serve as a one-stop entertainment destination initially for Idea subscribers, providing access to a large collection of popular and premium content, including an assortment of Hindi, vernacular and international content, said Himanshu Kapania, Managing Director of Idea Cellular here.
"Having committed significant investments in building a world-class wireless broadband network in the country, Idea has decided to enhance its portfolio of services. With the birth of 'Digital Idea', the company is gearing itself for catering to the growing population of mobile users who consume digital content on their mobile devices," he said.