Unilever to buy U.S.-based Seventh Generation

Unilever will buy Seventh Generation, a U.S.-based maker of "green" home and personal care goods, it said on Monday, its latest deal aimed at boosting the faster-growing part of its business. Vermont-based Seventh Generation's products include recycled tissues, organic tampons and dish soap with plant-based ingredients. 

 

Its focus on sustainability echoes that of Unilever, which has tried to put environmental concerns at the forefront of its business. Unilever has said its more sustainably minded brands, such as Dove soap and Ben & Jerry's ice cream, outperform its other brands, which range from Lipton tea to Knorr soups. 

 

In recent years, the company has divested slow-growing food brands and acquired higher-margin, higher-growth skincare and personal care brands.

 

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